I believe, in this day and age, social media is both essential to our advocacy causes, as well as highly advantageous. I remember reading a statement in one of Gloria Steinem's books (wonderfully inspiring feminist advocate) about how hard it was to mobilize "back in the day". :) She used the copier and drove around for days hanging flyers and passing out pamphlets. Today, technology really is beautiful with what it does for connection. People are more globally aware than ever before.
I remember being little in middle school when AIM started getting popular. It was so cool to have a computer in the house and I could sit for the hour it took to connect to instant messenger. :) Instant messaging did wonders for my typing and cognitive skills, I can say that. :) Today, my son learned to read and write on his own through being saturated with reading materials and using the internet, YouTube, texting, and games at his discretion. He and his friends never once had forced, formal instruction, flashcards, or worksheets. But I digress.
The platform I am most familiar with is Facebook. Though I am knowledgeable about Twitter and Instagram as well. Today people mainly get their snippets of news off accounts they subscribe to, or from news articles their contacts post. I have noticed throughout this degree program that most websites for organizations have links to connect through social media. This way, they can share all the current happenings. I remember the
March for our Lives being all over social media, and the world could watch in real-time. Social media is at the height of social education. It is where everyone's focus is throughout the day. It's how many government strategists run elections nowadays!
Further, this isn't social media, but there are texting platforms as well. I subscribed to Planned Parenthood alerts through my phone. I get texts about bills to sign and news to be aware of. They don't bombard me with emails and texts on a weekly basis, which is very important to note for future advocacy efforts. You don't want to become white noise or an annoyance. You also want to be trustworthy. Never ever give subscribers' information to other organizations.
I am interested to know if anyone else personally uses or has used social media in their work settings as a campaign strategy?